The Six Biggest Take-Outs from Cannes Lions 2014 & What We Need To Do About It

This is a one-off Possums post- different to the norm. Delete if not relevant to you. But if you are in business, and want to know the major, critical trends happening globally in marketing and communications, then do read this. It has some powerful insights The annual Cannes Festival of Creativity means many different things to many different delegates. Some party hard. Others connect. Lots go for the Awards. For STW CEO Mike Connaghan and I, it’s all about the content. Out of all the content presented at this year’s conference held in June, there are six big take-outs for me that are front-of-mind. Not earth shattering. But for me, will help shape many conversations and focus for the months ahead. Here they are.